This blog is the story of one IT company’s path towards increased environmental responsibility. Hairshirts all round.
It’s a journey we start wondering how we will find our way through the mires of misinformation and round the ivory towers. Especially since the way is blanketed in a smog of hypocrisy.
We start with no illusions. Our primary motivation is to find out if it makes business sense for us. We’re an IT company, so you’ll have to excuse us not being warm and huggy, which just leaves the numbers, does it cost us less than it makes us?
One other motivation, just a sneaky suspicion that it might be interesting. After all it’s quite an engineering challenge.
As for saving the planet? Well lets start by cancelling that subscription to the Guardian.