Does Brand Matter?
At its best brand represents reliability and stability that comes with widespread use, assurance of long term support, and easy access to competent technical staff.
In most product categories there are now a few (and sometimes just one) long term leaders. Protronics chooses a single brand in each category. Arguably that choice is arbitrary, but it’s made so that we can invest as fully as necessary in technical training and manufacturer certification.
Yet products are only the components from which IT services are built. The glue that makes them useful is the planning, implementation and support that we provide.
Protronics has been helping businesses succeed for 10 years, has people who are smart, interested and courteous, and believes that dullness is a virtue in IT. We lack sales people (which we regret) and roadmaps and visions (which we don’t).