Whether planning, deciding or acting our clients are dedicated and purposeful. They know what sets them apart and gives them an edge, and they strive to maintain and enhance that advantage.
Clarity about their goals brings the steps along the way into focus, and they follow those steps doggedly ignoring distractions.
That sharpness of vision extends to IT, whether it is peripheral or central to the step by step achievement of their goals. And they expect us to share their focus on careful execution of detail that their clearly articulated goals allow.